March 24, 2026 - 23:59

The entrepreneurial spirit remains vibrant in Santa Cruz County, as evidenced by a fresh batch of business filings submitted to the County Clerk's office in late March. These public registrations offer a glimpse into the evolving commercial fabric of the region, highlighting new services and concepts setting up shop locally.
This latest round showcases a diverse mix of enterprises preparing to serve the community. From specialized trades and wellness-focused services to creative retail endeavors, the filings point to a dynamic and resilient small business ecosystem. The variety underscores the county's appeal to a wide range of entrepreneurs seeking to establish roots and contribute to the local economy.
Monitoring these official filings provides valuable insight into economic trends and community development. Each new business represents an investment in Santa Cruz County's future, promising to bring new jobs, products, and services to residents. The consistent flow of new registrations is a positive indicator of ongoing confidence in the area's market potential and its supportive environment for small business growth.
March 24, 2026 - 01:08
Uncommon Ground seeks new operator as longtime Wrigleyville restaurateurs plan to retireThe landmark Uncommon Ground restaurant, a cornerstone of the Wrigleyville community for decades, is poised for a major transition. The founders and longtime owners have announced their plans to...
March 23, 2026 - 03:26
**Sarah's Cheesecakes & Cafe Marks Two Decades of Sweet Success**A beloved Pittsfield establishment is celebrating a major milestone this year. Sarah`s Cheesecakes & Cafe, a cherished family-owned operation, is proudly marking its 20th anniversary, a testament...
March 22, 2026 - 21:14
I took an in-person Peleton class with Jess King. Here's how it went.The transition from screen to studio is more significant than one might expect. Taking an in-person Peloton cycling class, especially with an instructor of Jess King`s caliber, transforms a highly...
March 22, 2026 - 01:39
RJ promotes Traci Wilson to vice president of digital strategyTraci Wilson has been elevated to the position of Vice President of Digital Strategy, marking a significant promotion within the company`s executive ranks. This strategic move comes as the...