Williamsburg’s Cheese Shop named the friendliest small business in Virginia

May 3, 2026 - 02:12

A small cheese shop in Williamsburg has been named the friendliest small business in all of Virginia, a title that its manager says carries deep meaning for the staff and the community. The Cheese Shop, a local staple known for its gourmet cheeses, sandwiches, and warm hospitality, received the honor in a recent statewide competition.

Manager Mary Ellen Power Jr. said the recognition reflects years of dedication to customer service. "Being called the friendliest small business is huge and very meaningful," she said. "We have always tried to make everyone who walks through the door feel like they are coming home. It is not just about selling cheese; it is about building relationships."

The shop, tucked away in the historic Merchants Square area, has long been a favorite among locals and tourists alike. Regulars praise the staff for remembering their names and favorite orders, while first-time visitors often comment on the genuine smiles and helpful advice they receive. The award was based on customer nominations and reviews, highlighting the shop's consistent ability to create a welcoming atmosphere.

For Power and her team, the title is a validation of their daily efforts. "We see the same faces year after year, and we get to watch kids grow up," she added. "That sense of community is what makes this job special. This award belongs to everyone who has ever walked through our doors and left with a smile."