TheraTrue CEO Discusses Strategic Growth in Cannabis Markets

July 7, 2025 - 23:02

In a recent statement, TheraTrue's CEO, Chris Ras, emphasized the company's disciplined strategy as it expands its presence in the cannabis industry, particularly in Ohio and Georgia. Ras highlighted the importance of a balanced approach to entering new markets, ensuring that the company remains sustainable while pursuing growth opportunities.

As TheraTrue navigates the complexities of the cannabis landscape, Ras pointed out that maintaining operational discipline is crucial. This includes adhering to regulatory frameworks, cultivating strong community relationships, and prioritizing product quality. By focusing on these core principles, the company aims to set a standard for responsible cannabis business practices.

Ras also addressed the competitive nature of the cannabis market, noting that thoughtful expansion into states like Ohio and Georgia allows TheraTrue to leverage its expertise while adapting to local demands. The CEO's vision underscores a commitment to building a reputable brand that prioritizes both profitability and social responsibility in this evolving industry.