From Gridiron to Entrepreneurship: Kurt Benkert's Innovative Football Venture

April 17, 2025 - 04:20

Former NFL quarterback Kurt Benkert, alongside co-founder Matt Blakely, has successfully transformed a side project into a thriving business, generating approximately $850,000 in sales within just a year. The duo launched The Dime Lab, focusing on redesigning the traditional football to enhance performance and appeal.

Their innovative approach emphasizes not only the aesthetics of the football but also its functionality, catering to both amateur and professional players. The Dime Lab's unique designs have attracted attention in the sports community, resonating with a diverse audience eager for fresh, high-quality equipment.

Benkert’s experience in the NFL has provided him with valuable insights into the needs of players, allowing him to create a product that truly stands out in a saturated market. As The Dime Lab continues to grow, both Benkert and Blakely are excited about the potential to expand their offerings and further revolutionize the game of football.