Women in Franchising: Breaking Barriers and Leading the Way

6 June 2025

Let’s face it—franchising has long been seen as a man’s world. But here's the thing: that old narrative is changing fast and for good reason. Across the globe, women are stepping into the franchising spotlight and absolutely crushing it. They're not just participating—they're innovating, leading, and rewriting the playbook.

So, if you've ever wondered whether franchising is a space where women can thrive, let me give it to you straight: it’s not only possible, it’s happening right now. From food chains and fitness studios to boutique services and business coaching firms, women are claiming their spots as franchise trailblazers.

Let’s dive into how women are breaking barriers in franchising and why they’re leading the way like never before.

Why Franchising Is a Great Fit for Women

Franchising and women? That’s a power match waiting to happen. Why? Because the franchise model offers a blend of independence and support that fits perfectly with the skills, instincts, and multitasking superpowers women bring to the table.

Built-In Support System

Unlike starting a business from scratch, a franchise comes with a proven system, established brand, and comprehensive training. For women who may be juggling careers, families, or just entering the business world, this support is golden.

Think of it as starting a marathon at mile 5—you’re still in the race, but you’ve got a solid head start.

Flexibility and Work-Life Balance

Let’s be real: many women are looking for more than just profits—they want purpose and balance too. Franchising offers various models that can be tailored to fit different lifestyles. Whether it’s a part-time venture or a full-scale operation, women can choose how deep they want to dive.

Lower Risk, Higher Reward

Franchising minimizes some of the usual startup risks. You’re stepping into a business that’s already been tested. That predictability is appealing, especially for those who want to avoid the stress of building a business from the ground up.

The Numbers Don’t Lie: Women Are Taking Over

Let’s talk stats. According to data from the International Franchise Association (IFA), women now own or co-own almost 30% of all franchise businesses. And that number? It keeps climbing. Over the past decade, female franchise ownership has grown at nearly double the rate of male ownership.

Why the surge? Because women see the opportunity—and they’re running with it.

Female Franchisees: Stepping Into the Spotlight

Seeing is believing. And today, we’ve got plenty of success stories to draw inspiration from.

Catherine Monson – CEO of Propelled Brands

Ever heard of FASTSIGNS? Catherine Monson took the helm and turned it into one of the most respected franchise brands in the signage industry. She’s not just a leader—she’s a powerhouse advocate for women in business. Her story proves that leadership in franchising isn’t about gender—it’s about grit.

Dina Dwyer-Owens – Former CEO of Neighborly

Dina led the multi-brand franchise company (home to Mr. Rooter, Molly Maid, and more) with values-driven leadership. She emphasized ethics, transparency, and empowerment—showing that compassionate leadership can drive serious growth.

These women, and many like them, aren’t just succeeding—they’re laying tracks for others to follow.

Common Hurdles Women Face in Franchising

Let’s not sugarcoat it—there are still challenges. But understanding them is the first step to overcoming them.

1. Access to Capital

This is a big one. Even now, women often face more difficulty securing funding than their male counterparts. Whether it's due to historical bias or lack of collateral, it’s a hurdle that can slow the dream before it even starts.

But the tide is turning. More lenders and franchises are recognizing this gap and actively working to close it. Specialized loans and grants for women entrepreneurs are becoming more accessible.

2. Limited Representation

When you don’t see people who look like you in leadership roles, it’s easy to think you don’t belong. But that’s changing fast, thanks to networks, mentorships, and women-led franchise initiatives.

3. Work-Life Expectations

Balancing business with home life is often painted as a “woman’s issue.” That pressure is real. But with more franchises offering flexible models, and with the growing support networks, that balance is becoming more achievable.

The Rise of Female-Focused Franchise Brands

And here’s some seriously exciting news—some franchises are not just welcoming women; they’re built with women in mind.

Examples of Women-Centric Franchises

- Pure Barre – Founded by a woman and wildly popular among female entrepreneurs, this franchise blends fitness and community.
- The Lash Lounge – A beauty brand growing fast, powered by passionate female franchisees.
- JDog Junk Removal & Hauling (Women Operated) – A platform focused on empowering women veterans to become business owners.

These brands don’t just cater to women—they empower them to own their space and dominate it.

Mentorship and Networking: Sisterhood in Franchising

You know what makes the journey smoother? A tribe. And for women in franchising, mentorship is a game-changer.

Organizations Making a Difference

- Women’s Franchise Network (WFN) – A place where female franchise professionals gather to share, support, and grow.
- International Franchise Association (IFA) – With specific programs tailored to help women rise in the industry.
- NAWBO (National Association of Women Business Owners) – While not franchise-specific, it's a stellar resource for women entrepreneurs.

Having a mentor or being part of a network isn’t just about getting tips—it’s about knowing you’re not in this alone.

Tips for Women Looking to Get Into Franchising

Alright, so you’re fired up and thinking, “This might be the move for me.” Here's how to dip your toes in the franchising waters—strategically.

Do Your Homework

Research franchise brands that align with your values and lifestyle. Ask: What does the day-to-day look like? Does this fit my strengths?

Talk to Current Owners

Get the real scoop. Franchisees can give you insights the brochures won’t. Good or bad, that feedback is golden.

Understand the Financial Commitment

Know what you’re getting into. How much capital will you need? What’s the break-even point? Get clear on those numbers before you sign anything.

Seek Legal Advice

Franchise agreements are no joke. Hire a lawyer who specializes in franchise law to go over the fine print. Trust me—it’s worth every penny.

Build Your Network Early

Don’t wait until you’re knee-deep in operations to connect with others. Start building your network from the get-go.

Why the Future of Franchising Is Female

Let’s keep it real—the future of franchising is undeniably female. And why not? Women bring empathy, structure, innovation, and resilience to the table. They know how to multitask, pivot, and lead with authenticity. And it shows.

We’re seeing more female franchise consultants, more women in C-suite positions, and more brands that are embracing diversity at every level.

As more women step into franchising, the industry itself is shifting—for the better. It’s becoming more inclusive, more flexible, and more dynamic.

Final Thoughts: Time to Claim Your Spot

Whether you're thinking about ditching the 9-to-5, starting a second career, or finally chasing that entrepreneurial dream, franchising could be your ticket.

The barriers? They're real—but not unbreakable. And guess what? You're not alone on this journey.

Women in franchising are not just a trend—they're a growing force. They're rewriting the rules, raising the bar, and proving that they belong not just in the business world, but at the top of it.

So go ahead—take that leap. You might just be the next shining success story in the world of franchising.