RJ promotes Traci Wilson to vice president of digital strategy

March 22, 2026 - 01:39

Traci Wilson has been elevated to the position of Vice President of Digital Strategy, marking a significant promotion within the company's executive ranks. This strategic move comes as the organization seeks to bolster its online presence and innovate its digital offerings.

Wilson steps into the role following the retirement of Jim Prather, a respected figure who concluded his tenure on April 3. She is scheduled to officially assume her new responsibilities on April 6, ensuring a seamless transition in leadership.

In her elevated position, Wilson will be tasked with overseeing the comprehensive digital roadmap for the company. Her mandate includes guiding the development of new digital products, enhancing audience engagement across platforms, and driving the overall growth strategy for the company's online portfolio. Industry observers note that her deep institutional knowledge and proven track record in digital initiatives make her well-suited to navigate the evolving media landscape.

Company executives expressed strong confidence in Wilson's vision, highlighting her ability to connect with audiences and translate strategic goals into actionable results. This promotion underscores a continued commitment to prioritizing digital transformation as a core component of the company's future success.